VIRTUE LABS

Created in 2015 right next door in Raleigh, North Carolina, Virtue Labs is a scientifically based Hair Care company. Virtue Labs was created by Dr. Luke Burnett after he discovered a transformative protein that would forever change the way you treat your hair. 

Virtue was built by an exceptional team of believers, optimists, and do-gooders. Putting boundless amounts of energy into innovation, studying every detail, and striving to make a real impactful difference. This means Virtue only makes products that deliver on what they believe and promise. 

Their commitment to the Virtue values drives every part of the company, from ensuring that all products are cruelty-free to the level of care for each stylist and their clients.

FREE OF Sulphates, Parabans, Phthalates, Synthetic colors and Dyes.
​Gluten Free. Cruelty Free, Vegan.

DR. LUKE BURNETT
Dr. Luke Burnett is a retired US Army Colonel who leads a regenerative medical lab located in Winston-Salem, North Carolina. He works to heal battlefield injuries using keratin. He and his team discovered a way to extract human keratin in its purest form—called Alpha Keratin 60ku™, and it has the power to help heal burn wounds and regrow tissue. 

​By chance they found it can also repair hair, Virtue Labs has set out to bring this transformative protein to every day hair care. 

ALPHA KERATIN 60ku™
Alpha Keratin 60ku™ is extracted from ethically-sourced human hair. The body recognizes it and treats it as our own natural Keratin. It binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall healthier than before. For the first time, we can actually repair hair—even after the damage is already done!

SENS.ÙS HAIRLOVERS 

Sens.ùs haircolor was created in Italy, within a culture dedicated to the search for balance and harmony in every aspect of life. They promote health, beauty and wellness. Specializing in research and development, marketing and the production of professional hair cosmetics. Sens.us is always in step with technology and innovation.

Sold worldwide, Sens.us continues to create products that combine technology, high quality ingredients and a respect for the environment, using renewable energies and local ingredients. They are able to best serve the beauty industry and its customers thanks to the high quality of its products, the high professionalism of the services and the consolidated experience of its collaborators, trainers and mentors.

M3K HAIR COLOR
M3K is THE safe and faithful color service, always keeping up with the times and technology. It guarantees effective results and maximum coverage!

The M3K Multicomplex 
Limnanthes Alba The incredible softening properties of the oil extracted from this plant, guarantee to restore brilliance and leave the hair soft.

Coconut Oil A vegetal oil with an elevated affinity to keratin, which has an intensive softening and protecting action for healthy hair fibre maintenance.

Silk Proteins Restore essential elements to leave hair full of life, soft and beautiful.


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